Online marketing is growing in popularity – and importance. As we explored in our book, Online Marketing for Professional Services, changing demographics in the professional services market are driving the adoption of new strategies to build reputations, build networks, and generate leads. For a sign of the times, just look at LinkedIn's explosive growth. To date, there are more than 706 million LinkedIn members, up from 467 million users in October 2016. More and buy email list more work life is moving online – and the world of professional services is no exception. Increasingly, successful businesses are those that learn how to effectively leverage online marketing.
Download the book Online Marketing for Professional Services So what are the top ten benefits of online marketing and how can you bring these benefits to your business? Before exploring the strengths of online marketing, we need to answer one important buy email list question. What is Online Marketing? Online marketing is the use of a diverse and evolving set of Internet-based digital techniques to reach target audiences. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, etc. Many of these tools work best together: for example, posting educational content on your company blog and then sharing it to start a conversation on social media. Perhaps your blog post uses a YouTube video to illustrate a key point.
If successful, this article could help boost your website's ranking for Google searches on the topic. As you can see, effective online marketing is actually a buy email list complex ecosystem of techniques that can help your business gain visibility and credibility. But let's be even more specific. What are some of the most important benefits of online marketing for professional services companies today? 1) Online marketing offers you many ways to demonstrate and develop your expertise. For buyers of professional services, the most important factor in choosing a supplier is expertise. Often, the challenge is not to acquire the required talent, but to project that expertise to the market.